Gold – the King of Jewels

What is that one object which has survived not only two World Wars but also innumerable nuclear and natural disasters? Why, gold, of course. Come recession, come earthquake, gold continue to reign supreme in the jewellery universe. As an ornament, as a commodity, gold retains its value and worth.

Gold and Weddings

And why bother looking anywhere else but in our own backyard? In India, gold isn’t just any other ornament, but THE ornament. Can we begin to imagine a bride, dressed in her finest, her face made up beautiful as ever; leave her house without a single gold embellishment? For a bride-to-be there cannot be a bigger joy than the feel of yellow metal on her skin as she prepares to enter a new phase in her life. As such, gold ornaments or gold necklaces sets, or gold ornaments, define a marriage in India in a huge way.

Gold Necklaces: A Bride’s dream

When the wedding shopping extravaganza begins, the first stop for the bride along with her family would be the jewellery boutique and its bounty of gold jewellery designs. The excitement of decorating oneself with the king of jewels – gold, needs to be seen to be believed. And there isn’t a dearth of variety here, as gold too has evolved with time. One can choose among bolder designs and within those that are united with other precious stones such as rubies or sapphire, or gold necklaces with accentuated pattern and colours, such as, rose, white, purple gold, grey, blue…you name it, you shall have it. Well, then how can a girl deny?

Gold and much more

She will not and a little bit of homework on the types of gold necklace sets available today won’t hurt wither if one needs to present this beautiful gift.
We have the Mariner’s Link design that stands out as a singular item with its lustre and sheen. The Figaro chain is unique in the sense it consists of a large single link followed by three consecutive smaller links. This type of gold necklace forms a sinuous body and coils itself beautifully around one’s neck. A new trend emerging is one of reversible jewellery, where one day you may show off the gleaming yellow of gold and the next the pure white that gold contains.

With so much variety already present and many more evolving, a girl could never be more happier to marry and settle down, as a diamond may be her best friend but gold is who she marries.




Tribhovandas Bhimji Zaveri jewelry that opened shop in 1864 is today a nationwide leader in the art form of gold jewellery designs. It prides on its innovations and quality and the TBZ line of gold necklace sets has ensured that its customers retain their faith in the beauty, that is, gold.